 | | OUT NOW | |
| | Wedding Industry News from Attire Bridal! | | | Find out more about the latest industry news and product launches in the current issue of Attire Bridal. Why not download the magazine in PDF format from www.attirebridal.com? |
| What's in this issue? | | | The collections
The perfect accessories to match our two key bridal themes
| It's in the detail
Slinky gowns featuring beads, crystals and textured fabrics ensure all eyes are on the bride
| Xedo Software Ltd
Raymond O'Hare examines the ways that social media can enhance your offering to brides
| Hair decorations
Leading suppliers reveal the key design elements for the season ahead
| Up and coming
We find out about Tabitha, a new label dedicated to providing retailers with creative yet commercial gowns for their brides
| Focus on prom
We look at the ever-changing market for glamorous prom wear
| The Essential Collection
Exclusive trade show preview
| Diane Harbridge
Find out more about this classically elegant bridal label
| | Plus... | | Regular features, news, events, Q&A special - and much more | | | | Next Issue Out | | 3rd March 2014 |
| twobirds Bridesmaid launches new tones | | |  | | | twobirds Bridesmaid, the multi-award winning company for stylish bridesmaid gowns, has announced the addition of four stunning new colours. Offering a contemporary twist on traditional pastel shades, duck egg, heather, mint and peach are now available to retailers.
The twobirds bridesmaid gowns are available in a choice of 25 on-trend colourways, from vintage pastel shades to monochrome chic and contemporary colour pops.
For further details visitwww.twobirdsbridesmaid.co.uk . |
| Social media success for bridal boutique | | |  | | | A Northamptonshire-based bridal company has been recognised in the first ever Citrus Awards, celebrating the firm’s innovative use of social media to grow their business. Charlotte Harley Bridal Couture, based at the Heart of the Shires shopping village near Weedon, was named the winner of the Most Innovative Use of Social Media category at the glittering ceremony held at Kilworth House.
In less than two years, the company has built a loyal and interactive fan base on Facebook, Twitter and Pinterest, encouraging readers to recommend the company to their friends and family. Charlotte Harley-Hipkiss, owner of Charlotte Harley Bridal Couture, says: “It was amazing to win and fantastic to be recognised. We’re tucked away in a small courtyard in a rural location so social media enables us to compete.”
The awards attracted entrants from across the country and from a wide range of industries. Daniel Owens, of organisers Orange Juice Communications, said: “We were overwhelmed by the quantity and quality of entries. Judging was an incredibly difficult process but we were unanimous in our conclusion that the team at Charlotte Harley Bridal Couture was a worthy winner.”
For more details on Charlotte Harley Bridal Couture visit the websitewww.weddingdressnorthamptonshire.com |
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| | | Weathering the storm | | It's been a wet and windy start to 2014 and our thoughts go out to all those businesses that continue to be affected by the ongoing flooding. Winter's a tremendously taxing time for retailers and, while it's difficult to be prepared for every eventuality, it's vital that bridal shop owners think about the precautions they can take to protect their businesses from the elements. In our forthcoming March/April issue our regular columnist, Rachael Carrington, Commercial Account Executive with Hine Chartered Insurance Brokers, outlines some tips for accurately assessing your winter weather risks. Her easy action plan should help to minimise most weather-related difficulties arising in-store over the coming year.
Enjoy reading,
 | | Demelza Rayner, Editor | | | | | | | Make sure you email editor@attirebridal.com to keep us up to date with all your news |
| New site gains retailer following | | |  | | | Created to tackle the growing problem of online wedding gown counterfeiting, Bridal Traders is proving to be a popular solution to help retailers sell off ex-samples by driving brides back into store.
Speaking about the site, Graham Bartlett says: “I think we’ll see some major developments before the end of the year as we’re starting our search engine optimisation (SEO) work. It seems to be taking effect as we’re now appearing on related google searches.”He adds: “We have to ensure that all retailers are maximising their selling space so when a bride visits there will be around 2,500 items to view.”
For further information, visit www.bridaltraders.co.uk. |
| Caroline Atelier secures bridal distributor | | |  | | | Lark Bridal Ltd has become the exclusive global distributor of the award-winning bridal designer, Caroline Atelier. The firm will begin an international marketing campaign in 2014, introducing the couture Caroline Atelier collection to a network of top class bridal boutiques across Europe, the Middle East and North America.
Caroline Atelier is already stocked in a number of luxury bridal boutiques across Ireland, Northern Ireland and the UK, and further stockists will be appointed in the coming 12 months.
For further details visit www.larkbridal.com. |
| Debbie Carlisle unveils the Adagio collection | | |  | | | Fresh from Debbie Carlisle is a range of nine stunning headpieces and 22 pairs of earrings. Inspired by the grace and beauty of the ballet, pieces range from simple, elegant hair combs and headbands to statement headpieces, unusual hair jewels and circlets.
Prices range from £15 to £85 for earrings and from £30 to £165 for headpieces, so the collection offers something for brides of all budgets.
Debbie said: “The Adagio collection includes some of my most versatile headpieces yet. In particular, the Ophelia and Darcey circlet halos are real multitaskers which can be worn on the crown or the side of the head, or even pinned into place as a striking double-strand forehead band.”
For details about the collection, contact Debbie atdebbie@dcbouquets.co.uk or log on towww.dcbouquets.co.uk. |
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| Little Eglantine releases its new collection | | |  | | | Following the creation of exquisite flower girl dresses and page boy outfits for the wedding of the Prince Felix of Luxembourg, Little Eglantine has released its latest collection of four original hand-made dresses.
This year, the new 2014 collection is all about softness and light. Comprising four dresses – Chloé, Alix, Caroline and Daphné – the collection recalls the spirit and French know-how of haute couture. All the dresses can fit little girls from 18 months to eight-years-old. For more information visit www.littleeglantine.com. |
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