 | | Plan your summer | | Now in its fourth year, The Essential Collection 2014 is firmly established and continues to build momentum. It is timed to run directly after the European shows and will be your first opportunity to see many of the 2015 collections for the first time in the UK. Furthermore, you will also be able to meet designers not seen at any other trade exhibitions.
The event is strongly supported by its media partner, Attire Bridal magazine, which is the UK's leading trade title. Additional reach to UK bridal retailers is achieved through the organiser's County Wedding Magazines' brand, which operates seventeen titles covering much of England and Wales.
To register to attend the show visit our website www.tec2014.com. If you are thinking about exhibiting please call us on 01376 514000. I look forward to seeing you all at July's show.
 | | Rob Clark, Director | | | | | | | Make sure you emaileditor@tec2014.com to keep us up to date with all your news |
 | Booming bridal accessories | | |  | | Image provided by Calla Rosa | | | This year's show is set to be the best yet for bridal accessories, with top American brand, En Vogue returning to Stoneleigh Park. We're also delighted to welcome back leading accessories firm, Richard Designs, as well as Heading Up! Blue Ribbon, Yarwood-White, Twilight Designs and Calla Rosa.
Fabric aficionados should look out for Michael's Bridal Fabrics, who are making their only trade show appearance in the UK at The Essential Collection as they will be exhibiting at other textile trade shows. |
| Testimonials | | | "The Essential Collection 2013 was well organised, beautifully designed and a delight to be a part of as usual. My personal highlight was the stunning catwalk show which provided a gorgeous centrepiece!"
James Waddington, Romantica of Devon
"Just wanted to say thank you for another great show - it gets better as each year goes by. The show delivered quality buyers. I am sure next year's show will be even bigger and better... can't wait"
Jai Bains, Ritzy Crystal
"We enjoyed our 2nd year at The Essential Collection with both of our brands, we find the show is a great platform to showcase our new collections to current and new stockists in a pleasant relaxed environment. Looking forward to next year"
Kirsty Griffiths, Lily Bella & Yarwood-White
"The Essential Collection was a great success for Tara Lee. The Essential team were a great help and were always at hand if needed. We have already booked our stand for next year and look forward to an even better show."
Gloria Bretland, Tara Lee |
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| | | Register now! | | | | The Essential Collection is a trade only event, open to bricks and mortar retailers only. Register to attend atwww.tec2014.com. Entrance is free for bridal retailers |
| New seminar speaker announced | | |  | | | Louise Dicks from leading bridal accessories brand, Richard Designs, will be joining our growing list of industry names to host a seminar at The Essential Collection.
Taking place on Sunday 6th July, she'll be talking about the growth of textile manufacturing in Britain, and how this will affect UK retailers.
All seminars are free to attend and the full seminar schedule will be available on www.tec2014.com prior to the exhibition. |
| County Wedding Magazines | | |  | | | The Essential Collection 2014 is organised in association with County Wedding Magazines, the publisher of seventeen regional/county based wedding consumer magazines.
County Wedding Magazines' database of advertisers includes thousands of bridal shop owners. We employ postal mail and email to contact these potential advertisers/buyers every issue to invite them to The Essential Collection. |
| How we promote the show | | | Aside from regular publicity in Attire Bridal magazine and in our County Wedding Magazines' titles...
SHOW PREVIEW sent to over 6,000 buyers a few weeks before the show.
Email shots - to buyers inviting them to the show.
e-Newsletters - promoting exhibitors and inviting buyers.
Comprehensive website - explaining all aspects of the show and inviting buyers to register to visit.
Free buyer invites - printed and sent to all exhibitors.
Telephone campaign - to personally invite them to the show and help them to register to attend. |
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| | | Diane Harbridge | | |  | | | Diane Harbridge creates exclusive new designs for The Essential Collection.
First-time exhibitor, Diane Harbridge, has revealed that she will be designing 15 exclusive new gowns for The Essential Collection, taking place from 6th-8th July, 2014. "I'm looking forward to showing my designs at The Essential Collection in July - already we have many retailers expressing their interest in visiting me at the event," she says. "The timing of The Essential Collection means that the retailers will have new dresses in their shops ready for early October and the busy season ahead."
To view Diane Harbridge�s latest collection, visit www.dianeharbridge.com. To find out more about The Essential Collection, visitwww.tec2014.com. |
Official Media Partner:
Attire Bridal magazine | | |  | | | Attire Bridal, the UK's leading magazine for the bridal trade is the proud Media Partner of The Essential Collection 2014.
We promote The Essential Collection and include regular features and advertising to help exhibitors attract quality buyers to their stand at the show using the following media:
Magazine - posted to over 3,000 readers
Website - over 5,000 visitors per month
Social networks - over 5,000 followers on Twitter |
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